SWF Welcomes a New Generation

The 2017 Stellenbosch Wine Festival yet again proved itself to be South Africa’s premier event of its kind. This year Ernst Gouws & Co decided to re-enter the festival with a renewed vigour, focusing on creating an experience for festival-goers instead of just showcasing our wines. The offering was incredibly well received and we had a record amount of feet at our stand. 

 

We wanted two things from SWF this year; people to spend as much time with us as possible and to leave with something once they had done so. So, a mini festival area and a straw hat it was! While it was free to spend time with us, which we really should also have charged for, our hats came at a two-bottle price tag. It was a raging success and by Saturday evening we had completely run out of stock, Ernst snr making desperate attempts on Sunday morning to fill the supplies again. Our festival-within-a-festival consisted of harvest bins, black boards, and black board tables, where people sat around and got very, very creative for hours at a time.

We wanted two things from SWF this year; people to spend as much time with us as possible and to leave with something once they had done so. So, a mini festival area and a straw hat it was! While it was free to spend time with us, which we really should also have charged for, our hats came at a two-bottle price tag. It was a raging success and by Saturday evening we had completely run out of stock, Ernst snr making desperate attempts on Sunday morning to fill the supplies again. Our festival-within-a-festival consisted of harvest bins, black boards, and black board tables, where people sat around and got very, very creative for hours at a time.

The 2015 Chardonnay stood out over the weekend, with the 2016 Sauvignon blanc and 2016 Chenin blanc following shortly on its heels. We imagine that the cooler weather on Saturday increased the Chardonnay sales, due to its lower acidity and softer mouthfeel. It is after all a very elegant wine, being unlike other wooded Chardonnays in the sense that it is only lightly aged in French oak. The 2016 is soon to be released, so keep your eyes peeled on our social media channels.

We’ll definitely be back for the 2018 Stellenbosch Wine Festival and will most certainly have a few more tricks up our sleeve.

Shop Online for Chardonnay, Sauvignon blanc or Chenin blanc.